THIS MARKETING STRATEGIC OF RISDA (4 P’S)
Product/Services
We know that, RISDA is a government sector. So, they have involved more in services than produce products. RISDA have helped our smallholders to get aid for Replanting. We also can see from RISDA’s mission, vision and also objective. For the product, they help our smallholders to gain more income with rubber smallholders. RISDA also give an Additional Economic Activities to their smallholders such as planting, livestock’s; produce Hevea collections and etc so that can help them. RISDA also help the smallholders to give them training in Replanting and any other activities that recommends from the Ministry of Agriculture.
Place
RISDA have branches in all over
Pricing
RISDA is not aim to earn money with selling their products but, they are more to give services because they are corporate body towards developing a progressive and prosperous Smallholders’ community.
Promotion
RISDA was doing their promotions join with the Ministry of Rural Development because they are government sector. Smallholder can get more information at RISDA Stations and also get pamphlets or log on to RISDA’s official website.

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